Another exclusive interview with some important people related with Linkin Park. This time with Adam Ruehmer, main administrator of LP Underground and part of the Digital Marketing in Linkin Park, we hope you like the interview.
Adam Ruehmer, also known as just Adam, is the man who works for Linkin Park at Machine Shop Marketing. His exact function is: Manager of Strategic Marketing for Linkin Park. He dedicates in creating marketing campaigns, releases, tours and special events. He takes care of the Linkin Park’s social networks; he administers Facebook, Twitter, Instragram, and LinkinPark.com
Mostly, he is known as the Manager of the Linkin Park official fan club, called LP Underground, producing the annual package which is send worldwide. Also, he administers the events related to the fan club such as the Meet & Greets, LP Underground Summits (For e.g. the ones made in London, Sydney, Chicago, Hamburg and Tokyo)
Work to Linkin Park, does not mean you have to be a fan of Linkin Park, do you consider yourself LP fan? If so, since when?
I've told some of the band members before that, in a way, I consider myself the BIGGEST Linkin Park fan in the world. I have to be. I want to know what the fans want, what they're doing, what they're talking about, what they like and what they don't like. I didn't consider myself a "fan" before I started working for them (February 2008), but I would definitely say I enjoy their music now.
How did you met Linkin Park?
The first time I met the band was on the set of the "Leave Out All The Rest" video. I had been hired about a month or so before then as an assistant at their marketing company, Machine Shop.
What is your favorite Linkin Park's album and song right now?
Favorite album is A Thousand Suns. Favorite song is either Burning In The Skies or Lying From You. I think I listened to Burning In The Skies 100 times when I got my copy of ATS.
What music do you listen? What bands do you like?
I like all kinds of music. Some of my favorite artists/bands are New Found Glory, The Get Up Kids, Saves The Day, Millencolin, Michelle Branch, The Graduate, Ludacris, Over It, Taylor Swift, Weaver At The Loom... All of them have albums I listen to on a pretty regular basis.
Let's talk about LP Underground, tell us a little about the history of LPU, how borns LP Underground?
I'm probably not the person to answer this as I only joined the team in LPU7. The LPU was started by Jessica Bardas (now Jessica Sklar) with Linkin Park in 2001. She had been helping the band with the street team and worked at WBR previously.
How many years do have working for LPU and Linkin Park?
February 11, 2013 will be 5 years working for Linkin Park.
How are selected the Songs for the LPU CD's? Who choose the songs?
Songs are chosen mostly by the band. They go through what stuff they have and what they'd like you guys to hear. LPUHQ really doesn't have much say in it since we don't really even know what they have!
This year there will be more in LPU Auctions and Giveaways? If so, you could anticipate something?
Definitely. We're trying to fix our currently broken auction site as we speak. It's not cooperating with us!
What is your favorite story in LP Underground?
If you're asking about my favorite memory since working here, I have a few... FIRST is going on tour. I never in a million years thought I'd get to travel the world with a band. It's a dream come true. Meeting fans every single night is so awesome. SECOND would be the trip to South Africa and planting trees with the school children. That day literally changed the lives of many of us who were there. I've never met such pure and beautiful children in my life. THIRD would be the scavenger hunt. I didn't sleep for that 2 weeks. I was pretty much making it up as it went along, and while it was the most stressed I've ever been, it was also some of the most fun I've ever had. I never imagined it would work out as well as it did.
Did you know that our site has a project called BE UNDERGROUND, where we help Linkin Park fans who have no chance to buy memberships because of not having cards International to buy the LPU memberships? We had created more than 40 Accounts on LPU!. What do you think about it?
I did not know about that. That is very cool.
In Latin America we gave many gifts to the boys of Linkin Park during the M & G, did you know they had checked the gifts? Personally, with my girlfriend we gave them very funny things and a lot information about our country (Uruguay).
The guys look at all the gifts you guys give them and we make sure they are brought back safely to LA!
How was your first experience Touring with Linkin Park? Correct me if i'm wrong but 2012 was your first time with the band in a Tour.
Touring was AMAZING. I had no idea what to expect. A lot of the crew has been touring with them for a really long time, so I was a bit worried they wouldn't be very welcoming to me. Fortunately, the crew are some of the nicest people in the world, and they were all incredible and made me feel very welcome. I had no idea how exhausting touring was, especially in Europe. Going on tour was definitely an experience I wouldn't trade for the world.
Everyone imagine that working with Linkin Park is the best thing ever. You have reached much stress you at some point?
At the end of the day, it's a job. I'm very fortunate that this is my job, but it's still a job. I guess just as stressed, maybe even more so, than someone who works at a bank, or a grocery store or at some other job. Most of the time, I'm just as excited to go to work on Monday as everyone else is.... which is not very.
Lately, the guys of the Crew and you become very popular in Twitter, do you read everything that us (your followers) write to you?
Not everything, but lots of things. Always fun to hear from you guys though! Feel free to follow me @heydudeimadam if you're not already!
Do you know (and the band) the support the band has in Latin America? There are some websites like ours who work hard to bring the fans to Linkin Park, translating interviews and sharing everything. Did you visit Fan Sites?
We are all very aware of the support from Latin America and all over the world. I used to visit fansites every single day, but now I use twitter to keep up with the sites more than visiting them.
And the last one:
What are your favorite Fort Minor and Dead By Sunrise songs?
I don't think I have a favorite FM or DBS song. I dont think I've ever actually listened to the whole Fort Minor album (shh! don't tell Mike!) That came out a few years before I started working here. I guess I would say "Remember The Name" since that's the only song I can think of right now. HA! It's been a LOOOONG time since I listened to DBS. I think I remember I really liked "Fire" on that album.